Advertising services (SEO, Google AdWords, Target FB, Insta)
The Nanoweb web agency team offers a set of advertising services that will help increase traffic and increase sales of goods or services.
SEO promotion
SEO promotion allows you to get unlimited traffic depending on the demand for a product or business line, getting on the first page of search results. People tend to trust companies that rank high in search results, which is why it’s so important to get to the top.
But you need to remember that SEO promotion of the site is a long, but very effective job that gives the first results within a few months.
Search promotion should be present in the marketing strategy of any business whose services and products have a steady demand from searchers. It makes sense to engage in SEO promotion of the site if:
- you operate in an established market and have many online competitors;
- your goods are in demand among a wide audience;
- have a long-term development plan and are ready to wait for results for at least several months;
- looking for marketing tools that will be effective and reliable in attracting constant traffic;
- are ready to invest time and money in their site, constantly develop and improve it;
- plan to stay in the market within your niche and expand later.
Contextual advertising by GOOGLE ADWORDS
Contextual advertising is suitable for small and medium-sized businesses that want to attract new customers and increase sales, but have a limited advertising budget.
Contextual advertising will be useful for companies that want to:
- Promote a new product or service on the market.
- Increase brand awareness.
- Attract new customers from other regions or countries.
- Increase site visits and traffic on it.
- Improve conversion on the site.
- Increase sales and revenue.
Contextual advertising works on the principle of payment for clicks, that is, the advertiser pays only for clicks on the link in the ad.
Advantages of contextual advertising:
- targeting accuracy;
- efficiency;
- flexibility;
- detailed analytics;
- quick start from the moment of launch of advertising campaigns.
Targeting in social networks Facebook, Instagram
Targeted advertising (from the English target – “target”) is an announcement of various types (text, photo, video) in social networks. The peculiarity of targeted advertising is that it is shown to users who meet the specified characteristics. It can be gender, age, geographic location, interests, behavior. At the same time, some advertising systems show ads to users who are more likely to take the action specified as the goal of the campaign.
Targeted advertising can encourage the user to go to the site, make a purchase, leave contact information, etc.
Advantages of targeting:
- allows you to address exactly the target audience;
- the ability to personalize ads;
- you can get leads even if there is no site (or it is of poor quality).
